observer-matrix.com | Free Online SEO Audit for observer-matrix.com

Tasks

Make the site mobile device friendly.
Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.
Use "H" tags.

SEO

URL

Domain : www.observer-matrix.com/

Character length : 24

Title

ShopperMetrics Instore Research : Analytisches Shoppermarketing : Shoppergeografie in der Handelslandschaft

Description

ShopperMetrics Instore Research ist ein hanseatisches Unternehmen, das mit ganzheitlicher Methodik das komplexe Alltagsphänomen Kaufen direkt am Ort des Geschehens erforscht.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

Error! No language localization is found.

Title

ShopperMetrics Instore Research : Analytisches Shoppermarketing : Shoppergeografie in der Handelslandschaft

Character length : 107

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 51%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

wissen3
shoppermetrics3
kaufverhalten2
einzelnen2
direkt2
marketings2
kaufprozesse2
kaufakt2
ziel2
arbeiten2
handelslandschaft2
pro2

Keyword matrix

word	title	descriptions	heading
wissen
shoppermetrics
kaufverhalten
einzelnen
direkt
marketings

Two Word cloud

wir die2
aus der2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 1 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://www.observer-matrix.com/img/sm.jpg

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 831px wide display!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	5

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	5

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

316 ms

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 1 different links.
Internal links: 1

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
Kontakt

Website security

81.169.145.86

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of observer-matrix.com

ShopperMetrics Instore Research : Analytisches Shoppermarketing ...

Tasks

SEO

Social

Content

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

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Icons

Typos

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